The effortless experience : conquering the new battleground for customer loyalty
(Book)

Book Cover
Average Rating
Author
Dixon, Matthew, 1972-
Contributors
Toman, Nick.
DeLisi, Rick.
Status
On Shelf
Orlando Public Library (Downtown) - Third Floor
658.812 DIX
1 available
Southeast - Adult
658.812 DIX
1 available

Description

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Copies

LocationCall NumberStatus
Orlando Public Library (Downtown) - Third Floor658.812 DIXOn Shelf
Southeast - Adult658.812 DIXOn Shelf

Subjects

LC Subjects
Customer loyalty.
Customer relations.

More Details

Published
Penguin Group USA, 2013., New York, New York, USA : Portfolio/Penguin, [2013]
Format
Book
Physical Desc
xiii, 237 pages : illustrations ; 24 cm.
Language
English
ISBN
1591845815 :, 9781591845812
Notes
Bibliography
Includes bibliographical references (pages 227-229) and index.
Description
Describes how many companies erroneously believe that customer loyalty is won by dazzling them, but that research and surveys show that loyalty is based on delivering on basic promises, and offers insights for companies to improve brand loyalty.

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Citations

APA Citation, 7th Edition (Style Guide)

Dixon, M., Toman, N., & DeLisi, R. (2013). The effortless experience: conquering the new battleground for customer loyalty. Penguin Group USA.

Chicago / Turabian - Author Date Citation, 18th Edition (Style Guide)

Dixon, Matthew, 1972-, Nick. Toman and Rick. DeLisi. 2013. The Effortless Experience: Conquering the New Battleground for Customer Loyalty. Penguin Group USA.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 18th Edition (Style Guide)

Dixon, Matthew, 1972-, Nick. Toman and Rick. DeLisi. The Effortless Experience: Conquering the New Battleground for Customer Loyalty. Penguin Group USA, 2013.

UCL Harvard Citation (Style Guide)

Dixon, M., Toman, N. and DeLisi, R. (2013). The effortless experience: conquering the new battleground for customer loyalty. New York, New York, USA: Penguin Group USA.

MLA Citation, 9th Edition (Style Guide)

Dixon, Matthew, Nick Toman, and Rick DeLisi. The Effortless Experience: Conquering the New Battleground for Customer Loyalty. Penguin Group USA, 2013.

Note: Citations contain only title, author, edition, and publisher. Only UCL Harvard citations contain the year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of May 2025.