Start. Ideas are everywhere ; From idea to action ; Catching the next wave is critical ; Focus on something you (and others) love ; Pick an idea that can scale ; Can you build a moat around your idea? ; Stage gates ; First hires: pay your people with love, ownership, and freedom ; Hire people who are "different" ; Hire do-it-yourself employees ; Proving your concept ; Paying for your idea ; Becoming a customer-funded startup ; Cash is the oxygen that keeps your business alive ; The four sticky note business plan ; Why startups fail
Scale. Scale quickly, kill quickly ; Scale in zeros ; Find your X factor ; Prove it ; Promote it ; Finding the right distribution/sales channel ; Profile everyone, especially yourself ; Hiring great leaders ; Hiring a great sales team ; Proof sells ; Perfecting the pitch ; The right funding for the right situation at the right time ; The problem with venture (vulture) capital ; Raise money by saving money ; The value of coaching ; Scale your culture ; Strategic planning and execution ; Goal setting ; Transforming into a sales organization ; Growth through acquisition ; Rely on systems to scale ; Catching the break: maximize luck ; Minor majors (a.k.a. growth hacks) ; Why startups fail to scale
Exit. The case for selling ; When the rules change, change with the rules ; Types of buyers ; Timing is half the value ; Maximize the value of the exit ; It's not about you ; Liquidity or control ; The negotiation ; Sell your systems
Repeat. What propels a serial entrepreneur ; Ideas are everywhere again ; Track your A players ; Dress for success ; Using other people's money to scale ; Use copy and paste systems ; Make a difference ; The toll of entrepreneurial life ; Final thoughts.
