From the Book - First edition.
Should I stay or should I go?
Putting together a winning challenger message and strategy
The best challenger campaign message ever
The secrets of selling change
Maximize the advantages of the challenger
Become the best campaigner ever
When everything you know hits the fan and the fan breaksa crash course in crisis management
How challengers turn into statesmen and run for reelection
How vulnerable incumbents survive (but only if they deserve to)