From the Book - First edition.
Part I: Looking in. Democracy in decline and capitalism in question
Followership and leadership in the twenty-first century
Making meaning of being bad
The phases of development
Part II: Digging in. Martin Winterkorn, CEO of Volkswagen
Recep Tayyip Erdogan, President of Turkey
Elizabeth Holmes, CEO of Theranos
Xi Jinping, President of China
Part III: Closing in. Phase I-Onward and upward: Leaders paint a picture of a future boundlessly better than the past
Phase II-Followers join in: Leaders energize and secure their base of support
Phase III-Leaders start in: Leaders and their followers embark on or continue a course that in some way is bad
Phase IV-Bad to worse: Leaders and their followers extend and expand their commitment to being bad
