From the Book - [Updated & expanded edition].
From stay-at-home dad to six figures in seven days
The product launch formula explained
Income on demand: your list
The sideways sales letter: how to sell your stuff without being "salesy"
Tools of mass influence: the mental triggers
The shot across the bow: your pre-prelaunch
Sell them what they want: the power of prelaunch
Open cart: it's time to launch!
How to start from scratch: the seed launch
The JV launch (and how I made a million dollars in a single hour)
Going live: how live launches are changing the game
Using social media in your launch
Paid traffic: the shortcut to a bigger audience
Creating a business from the ether
Creating a business you love
It's your time to launch.
