Build: an unorthodox guide to making things worth making

Introduction

Part I: Build yourself. Adulthood

Get a job

Heroes

Don't (only) look down

Part II: Build your career. Just managing

Data versus opinion

Assholes

I quit

Part III: Build your product. Make the intangible tangible

Why storytelling

Evolution versus disruption versus execution

Your first adventure, and your second

Heartbeats and handcuffs

Three generations

Part IV: Build your business. How to spot a great idea

Are you ready?

Marrying for money

You can only have one customer

Killing yourself for work

Crisis

Part V: Build your team. Hiring

Breakpoints

Design for everyone

A method to the marketing

The point of PMs

Death of a sales culture

Lawyer up

Part VI: Be CEO. Becoming CEO

The board

Buying and being bought

Fuck massages

Unbecoming CEO

Conclusion: Beyond yourself.